Core Processes for Value Creation
Idea to Market, Market to Customer, and Customer to Cash are key value-creation processes at the core of Clariant’s business model. Underpinned by Clariant’s Innovation Excellence, Commercial Excellence, and Operational Excellence initiatives, these processes turn customer needs into innovative and sustainable solutions that create value for all stakeholders.
The Idea-to-Market process involves scouting global trends, identifying business opportunities, exploring unmet customer needs, developing products, and commercializing and monitoring business performance. This process is essential for developing a well-filled product and service pipeline that delivers marketable innovations.
The Market-to-Customer process includes assessing market attractiveness, developing clear value propositions, and capturing the value created through the relationship-building and sales processes. To achieve a seamless customer experience, these steps are well connected and focused on customer needs.
The Customer-to-Cash process comprises balancing supply and demand, optimizing sourcing for spend effectiveness, monitoring production efficiency, and delivering finished goods to customers on-time and in-full in order to achieve safe, reliable, and efficient operations that support profitable growth.
Core business activities that create additional value are structured into three value creation phases at Clariant. Idea to Market encompasses scouting global trends and ideas, scoping out customer needs, executing product development and commercializing, and monitoring product performance. View entire glossary
Core business activities that create additional value are structured into three value creation phases at Clariant. Market to Customer includes identifying market attractiveness, developing a clear value proposition and articulating it to the customers, and capturing the value created through relationship building and the sales process. View entire glossary
Core business activities that create additional value are structured into three value creation phases at Clariant. Customer to Cash encompasses planning to balance demand and supply, optimizing sourcing for spend effectiveness, constantly monitoring production for high efficiency, and delivering finished goods on-time and in-full as required by the customer. View entire glossary
The business model illustrates how a company draws on various capitals as inputs and converts them into outputs, such as products and services, through its business activities. The company’s activities and outputs lead to outcomes that affect the capitals, thus impacting the company and its stakeholders. View entire glossary
Stakeholders are people or groups whose interests are linked in various ways with those of a company. They include shareholders, business partners, employees, neighbors, and the community. View entire glossary