Value Creation in the Business Areas
In the chapter »Value Creation in the Business Areas,« Clariant illustrates how each Business Area contributes to the company’s overall success. By implementing the three value-creation processes – Idea to Market, Market to Customer, and Customer to Cash – Clariant’s Business Areas secure opportunities for sustainable market success. They capture major societal trends and market developments, leading to the creation of customer-oriented products and solutions that enhance Clariant’s growth and profitability.
For the financial reporting, Clariant grouped its businesses in three core Business Areas: Care Chemicals, Catalysis, and Natural Resources. View entire glossary
Core business activities that create additional value are structured into three value creation phases at Clariant. Idea to Market encompasses scouting global trends and ideas, scoping out customer needs, executing product development and commercializing, and monitoring product performance. View entire glossary
Core business activities that create additional value are structured into three value creation phases at Clariant. Market to Customer includes identifying market attractiveness, developing a clear value proposition and articulating it to the customers, and capturing the value created through relationship building and the sales process. View entire glossary
Core business activities that create additional value are structured into three value creation phases at Clariant. Customer to Cash encompasses planning to balance demand and supply, optimizing sourcing for spend effectiveness, constantly monitoring production for high efficiency, and delivering finished goods on-time and in-full as required by the customer. View entire glossary